Hanz de Fuko was established in San Francisco's Mission District in February 2009 by childhood friends David Alfonso and Christopher Zent. Launched as a direct challenge to a corporate industry, the brand aims to inspire personal creativity and individuality through hair care.Their philosophy centers on self-expression, purpose, and innovation. By blending premium botanical ingredients with advanced science, Hanz de Fuko continuously redefines styling standards. The entire collection—ranging from daily shampoos and conditioners to six signature styling aids—features water-soluble, sulfate-free, and paraben-free formulas engineered specifically for the creative individual.
“Original formulations for the one-of-a-kind individual.”
2009
THE BEGINNING
Founders David Alfonso and Christopher Zent begin filling and labeling products by hand in a small one bedroom apartment in San Francisco.
2011
THE BIG LAUNCH
After 2 years of selling into high-end salons, David & Chris take the brand to Social Media.
In 6 months, HDF is the top selling grooming brand on the internet.
2012
INCREMENTAL GROWTH
To keep up with sky rocketing demand, David & Chris get help from the largest all-green, solar manufacturing plant in North America.
2013
THE BIG BREAK
GQ Magazine reveals David Beckham really LOVES our products!
2016
EUROPEAN EXPANSION
The Hanz de Fuko brand sweeps across Europe finding its way on to the shelves of the world’s most prestigious retail establishments.
2017
PEOPLE LOVE CLAYMATION!
The world’s best styling clay sells over one million units.
2018
STYLING WORLDWIDE
Hanz de Fuko is now sold in over 40 countries around the globe. And growing!
2019
THE AWARDS KEEP COMING IN
GQ and Esquire Magazine award Heavymade & Scheme Cream best new hairstyling products of 2019.
2020
WE JOINED THE FIGHT
Hanz de Fuko donates over 40,000 bottles of Hand Sanitizer and 250,000 KN95 masks to front-line workers.
2022
A NEW CONCEPT
Hanz de Fuko launches “AANUKO”. The world’s most immersive barber shop.
A creative passion project focusing on re-defining the haircut and hairstyling experience.
